Retro Wednesday- Family Camping Trips

Seeing the Hilfiger's camping photo shoot inspired me for this retro Wednesday. It's all about enjoying the outdoors together.

Camping with the Hilfiger Family

This is my all time favorite add from Tommy. It takes me back to every family vacation I ever had in my youth. My father is an extreme outdoors man. Thus he wanted to share his great love with his family. We started simple at those campgrounds where you drive up to your spot and you set your tent up there, with showers and toilets. Then moved on to no showers only a freezing cold stream to bath in. Then no toilets just a shovel and toilet paper. Then we moved up to backpacking, where after a hard days hike with a lode of gear on your back and another day to go you wish you left the shovel back in the car. But what I have learned through all this is that when you are stripped of all modern technology (even toilets) you have nothing to distract you from the people who you are with and bonds are truly made stronger.

Retro Wednesday- Equestrian

There is something so romantic about vintage equestrian photos. I don't know if it's the beauty of the horse or the nostalgia of it all.

Tennis Add

I am a bit of a fashion junkie. I spend maybe too much time reading fashion magazines or catching up with my favorite fashion bloggers. I also always think that when I find something I think is amazing that my husband will find it just as amazing as I do. He usually doesn't. And I am usually shocked by this. I should get the hint by now,'my husband is not interested in my fashion findings.' But I was to be proven wrong. There was one instance where he could not put the page from one of my fashion magazines down. He was so enchanted by the add he had to look at it for minutes. I was shocked and excited all in one.

The add, a Tommy Hilfiger add showing what looked like a family and some friends on a tennis court. The concept was great because first it was styled with a tennis look even though all the models were not wearing tennis sports clothing. This shows the luxury of the brand as tennis is usually seen a a sport for the elite. Secondly because there was such a wide variety of ages between the models, the children's and youth collections were also able to be shown. A great understated way to tell your customer "look we have kids and adolescent clothing as well." And thirdly it gives the image that Tommy Hilfiger is a family fashion brand with values. Creating a connection with the customer like this is very important and valuable.

The reason why my husband was so drawn to this add lies in his past. He was an extremely amazing tennis player in his youth. That is where he spent all his time from the age of 7 to 17. He also finds family bonds extremely important. So this add connected him to almost all his memories from his youth and his values in family. That's what you call good advertizing.

Friday Night Movie- Preppy Romance

I'd like to welcome in summer with a sweet clip from a photo shoot. 

 Enjoy!