Tommy Hilfiger's adds are always telling a story. The stories are about a family also including friends and maybe cousins, aunts, uncles, or grandparents on vacations or family outings. These outings include trips to the lake, ski trips, pool side lounging, playing tennis, and most recently a hiking excursion. I am just waiting for the add where the family goes to a polo match or horse race. I think Tommy Hilfiger could do a spectacular job with this theme.
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