Retro Wednesday- Equestrian

There is something so romantic about vintage equestrian photos. I don't know if it's the beauty of the horse or the nostalgia of it all.

Tennis Add

I am a bit of a fashion junkie. I spend maybe too much time reading fashion magazines or catching up with my favorite fashion bloggers. I also always think that when I find something I think is amazing that my husband will find it just as amazing as I do. He usually doesn't. And I am usually shocked by this. I should get the hint by now,'my husband is not interested in my fashion findings.' But I was to be proven wrong. There was one instance where he could not put the page from one of my fashion magazines down. He was so enchanted by the add he had to look at it for minutes. I was shocked and excited all in one.

The add, a Tommy Hilfiger add showing what looked like a family and some friends on a tennis court. The concept was great because first it was styled with a tennis look even though all the models were not wearing tennis sports clothing. This shows the luxury of the brand as tennis is usually seen a a sport for the elite. Secondly because there was such a wide variety of ages between the models, the children's and youth collections were also able to be shown. A great understated way to tell your customer "look we have kids and adolescent clothing as well." And thirdly it gives the image that Tommy Hilfiger is a family fashion brand with values. Creating a connection with the customer like this is very important and valuable.

The reason why my husband was so drawn to this add lies in his past. He was an extremely amazing tennis player in his youth. That is where he spent all his time from the age of 7 to 17. He also finds family bonds extremely important. So this add connected him to almost all his memories from his youth and his values in family. That's what you call good advertizing.

Friday Night Movie- Preppy Romance

I'd like to welcome in summer with a sweet clip from a photo shoot. 

 Enjoy!

Retro Wednesday- Golfing

So these old stylish golfing suits are no longer the norm on the course but it's amazing how the argyle sweater vest and sports jacket have both made their way into the daily wardrobe of men today.

Happy Mothers Day

This is a tribute to my mother.  A few years ago my mother was diagnosed with breast cancer.  I am so happy she is now alive and well and that I am able to share mothers day with her.  Thanks to all who help with breast health and research. You are the reason why I am still able to have my mother around.

Next Add for Tommy

Tommy Hilfiger's adds are always telling a story. The stories are about a family also including friends and maybe cousins, aunts, uncles, or grandparents on vacations or family outings. These outings include trips to the lake, ski trips, pool side lounging, playing tennis, and most recently a hiking excursion. I am just waiting for the add where the family goes to a polo match or horse race. I think Tommy Hilfiger could do a spectacular job with this theme.

Friday Night Movie: The Hilfigers

 

I love these clips Hilfiger does because it has a fun energy to it. You don't just see a bunch of models running around in heals trying to look sexy. You can tell they are all having a good time. There is a personality behind each model. The more clips like this and the more adds we see with these same models the more we see the characters come out.